Have you ever considered making and selling gift baskets? Probably not, but maybe you should!
Gift baskets are easy to make and have an excellent profit margin. There’s not much to creating a gift basket other than purchasing the basket, the gift items, and putting them all together in an attractive arrangement.
Creating and selling gift baskets is great way to make money, even if you don’t have a creative bone in your body!
There are many opportunities to sell gift baskets:
• Get-well soon
• Just because
• Corporate clients, who give gift baskets to their own clients and employees
Gift baskets are popular all year round. Everyone has several opportunities each year to purchase a gift basket. Why not let them purchase these baskets from you?
3 STEPS TO SUCCESS
Step 1: Preliminary Research and Decisions
Gift baskets can contain nearly anything:
• Jams and jellies
• Gourmet cooking supplies
• Lotions and beauty supplies
• Wine or Microbrew beers
• Hobby supplies
You might even come up with your own ideas. Search online and get a few ideas.
Also determine how much you’d like to charge. Look at local offerings and find a competitive price point. Since you’re a one-person operation, your overhead is minimal. You can undercut your competitors and still turn a nice profit.
Step 2: Find Suppliers
You’re going to need baskets and items to place in your baskets. You might be able to find many of the items locally, depending on where you live. You might have to outsource others. By limiting yourself to just a few types of baskets, you won’t need to keep as much inventory on hand.
A few basket suppliers include:
• Almac Imports
• The Lucky Clover Trading Company
• Willow Group, LTD
There are also numerous suppliers for gift basket items. Google has all the information you need. It really depends on the type of items you intend to put in your baskets. Some suppliers specialize in gourmet food items, for example.
Once you’ve determined the contents of your baskets, you can find the right suppliers.
Step 3: Find Customers
You have two main groups of customers: Those over the age of 18 and businesses. Most 15-year olds aren’t going to purchase a gift basket.
One large corporate client can keep you busy! Between giving gifts to their employees and customers, you might have all the work you can handle.
Find and keep corporate clients:
1. Create a brochure. Brochures are less expensive than you think. You can even make brochures on your own with your personal computer.
• Approach every business that you believe might be interested. Introduce yourself and drop off your brochure.
2. Drop off a free sample. You might want to consider dropping off an example of your work at the front desk. Once you do something for someone else, they’re much more likely to do something for you.
3. Ask for help. Do you have a friend that works for the big pharmaceutical company in town? She might know the right person to approach at her company. She might even do the heavy lifting for you and speak on your behalf.
• Think of everyone you know and where they work. You know someone that can help you to get your first corporate client.
4. Approach likely partners. You might find a flower shop that doesn’t offer gift baskets. They might be willing to advertise your services for a commission.
5. Be reliable. It’s important that you are 100% reliable. You might not get a second chance.
Corporate clients can be more challenging to land, but you won’t need to spend a lot of time fishing for other clients either. Be patient and diligent. One large client can be all that you require.
Finding non-corporate clients:
1. Word of mouth. You already have a friend or family member willing to give your service a try. They’ll also happily spread the word about your business. If everyone you know would tell 10 other people, you’d be all set.
2. Advertise. Advertising online is inexpensive. You can get a domain name for only $10, and webhosting for less than $10/month. Create a simple website with attractive photos. Look at other successful websites for good ideas.
• Utilize online classifieds and social media websites. Advertise daily until you have the clients you require.
3. Persevere. Advertising will require a lot of your effort until the business is off the ground. If it were easy, everyone would be doing it. Expect that finding clients will take time.
4. Treat your clients like gold. It’s much easier to sell to a happy former customer than it is to find a new one. Be grateful for the clients you have and treat them extremely well. Follow up with them occasionally and see if they’ll have any gift basket needs in the near future.
Starting any new business can be a challenge, but selling gift baskets is a simple idea that anyone can do. Everyone knows someone with a birthday, and everyone celebrates several holidays each year. Take advantage of these common events and provide a great gift idea at a reasonable price.
Determine the types of gift baskets you want to offer and get busy finding your suppliers and customers. Provide a good product and service and you can boost your income significantly.